“One of the struggles I also faced was running a business and also going to school, which was one of the hardest things I have done in my life.”

Devacci is an upcoming fashion brand from London. The brand was founded in 2013 by me when I was only 15 years old. So far, I have been able to overcome the obstacles to push the business into a successful brand. The business is mainly in the fashion industry. A clothing line with a unique name called “Devacci”. The name Devacci was a word which originally came from me through some influence in my background and culture. I then gave the name Devacci a meaning which means “superior”.The brand is specialised in providing luxury wear for male and females. Devacci clothing aims and has potential to be one of the biggest name and brand in the world of modern fashion.

I was only 15 years old in secondary school when I started the fashion brand. I feel that a lot of young entrepreneurs normally give up on their dreams because education gets in the way. One of the struggles I also faced was running the business and also going to school, which was one of the hardest things I have done in my life. I had to go to sixth form 5 days a week and fit business together, in the same timetable. This made it impossible for me to spend time with friends or loved ones.

When I started this brand, I didn’t have no funding or any money at that time. So I started selling crisps and drinks in school to try raise some money to print one t-shirt for the brand. I managed to get £20 under a week through selling crisps and drinks in school . I used £10 out of that money to print one t-shirt and saved the remaining £10 just in case people will have an interest in the single t-shirt I printed. Friends from my school (St. Marys High School) were interested in the designs and purchased the T-shirt from me. People from my school started to take notice of the brand so I managed to set up an embroidery designs for hats and I started with 15 pieces of beanies which was sold out under two days. From there I saw the vision that I can achieve greatness with this business and started to pursue this as a career.

Devacci clothing has progressed a lot since starting in 2013. The brands website was launched in the same year the business was founded. From there the brand was also featured in a fashion show. In 2015, the brand appeared the first time in stores. Our winter collection is now stocked in infinitive collection store based in Croydon. Just recently this year, in March, another store based in Manchester selection50Fashion also stock Devacci bomber jackets for the summer. The brand has gone up to gain over four thousand followers on Instagram, Twitter and Facebook. I am also very proud to say that Devacci is now registered as a private limited company in the UK. And on the 2nd August 2016 Devacci had a collaboration with another brand called swagLdn to open a pop-up store, which was a successful project.

-Gerald Manu

To keep with the lastest trends from Devacci, follow @Devacci on Instragram or check out www.devacci.com

One Comment Add yours

  1. Aysha Choudhury says:

    So proud of you Gerald. This is truly very inspiring you have come a long way. Keep up the hard work and the best of luck with all the newbies you’ll be selling soon..

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