Paving her own way and creating a brand behind her name, Erim Kaur is inspiring young women daily. Sharing ways to take care of yourself and more importantly how invest in your hair because it’s the crown you never take off…
What were your initial feelings towards deciding to launch a product with such sentimental value?
For me, I always had such a strong emotional connection to hair due to the fact that my mother was known for her long, silky hair. After she died, my Grandma and I worked on creating the perfect blend of oils to help me have hair like my mother’s. I felt incredibly lucky to have my Grandma who had all this knowledge, so sharing it with the rest of the world in the form of ByErim luxury hair oil was the easiest, most natural decision I have ever made.
What are some words of wisdom to young girls wanting to build their social influence online and what’s the most important thing you’ve learnt about it?
Focus on the journey. It’s so easy to get caught up with your numbers/follower count, but the beauty is that every single person who follow you, follows you for a reason. So instead of focusing on getting the next follower, hone your attention on delivering the maximum amount of value to your existing followers.
Can you give us one exclusive beauty tip that you haven’t shared before?
Sleep with your hair in a loose braid (with or without oil). This protects the hair from getting tangled and if you’re a fidgety sleeper, the movement can rough up your hair cuticles if left loose, so braids keep your hair neat and protected. Plus gives you a gorgeous natural wave when you wake up!
Where do you see yourself in 5 years?
I want to continue being the CEO of ByErim, perhaps with some luxury retail presence, but being able to dedicate myself and my time to the branding element of the business, vs. now where I am quite thinly stretched!
If you had one message to share with the world what would it be?
Kindness is free. If the world showed a little more empathy, compassion and kindness to each other, we wouldn’t have to fight for basic equality.